Monday 24 October 2011

An Afternoon of Glitz and Glamour

What happens when you put a bunch of gorgeous models together? They get all the attention.

But during the Enuca Media Launch, it was the sleek and sharp line of newly-launch Enuca beauty products that took the spotlight. On the 20th of October 2011, Enuca gathered three of the nation’s hottest models together: Amber Chia, Chermaine Poo and Natasha Seatter (the youngest racer in Malaysia). They, along with members from over 30 media organizations, witnessed the launching of a new line of beauty products by Enuca. Turning up the temperature for the event was emcee Nadia Heng, Miss Malaysia 2010/11.

Ms. Sylvia Lim, Amber Chia & Mr Teo

The much talked-about media launch was all glitz and glamour from start to end. Long silky dresses mingled with sharp tuxedos, all shimmering in the glistening light; bouquets of fresh flowers against luxurious drapes, fine music and finer speeches all culminating into a grand climax.

fresh flowers against luxurious drapes   

Prior to the launch proper, the Skin Type Me Analysis allowed guests to discover their skin type. Guests dressed to the nines also had the chance to take photographs at the lush Photo Wall peppered with the Enuca monogram.

Photo Wall peppered with the Enuca monogram

The programme began with an inspiring speech by Mr. Teo Ai Siong, the Group Managing Director. The QR code was captured with an iPad2 and the company corporate video flashed on the screen, a glimpse of how Enuca embraces technology.


  
QR code was captured with an iPad2 

6 beautiful models then turned heads when they paraded with 12 Enuca star products. Once the excitement has calmed down, participants were ushered into the Enuca playground of beauty products: the Product Show Room. Here, they had an exquisite opportunity to experience the Enulift, a ground breaking and oh-so-luxurious face lifting massage that uses the Lift Me Up Serum. Flash make-up was also available to tame any lingering doubts of Enuca’s superiority in cosmetics.

Gorgeous models then turned heads when they paraded with 12 Enuca star products

The business model, simply called the Affiliate Referrer Rewards Programme, was thoroughly explained to the guests. Using the E-Digital Platform, satisfied users can tell their friends about Enuca, and reap the rewards of a multi-tier payout up to 55%. Social media is the buzz of the day, and Enuca is at the frontier fully leveraging on its advantages.

Click here to purchase Enuca products and check out our Facebook page to get updates on exciting upcoming activities.

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