Tuesday 15 November 2011

From Make Up To Making Waves

When bloggers write about something, people pay attention.


So on one lazy Saturday afternoon when a handful of bloggers turned up at The Enuca White House, they anticipated something very exciting. And they were not one bit disappointed.


Blogger turned up at Enuca White House

As they entered the showroom at The Enuca White House, their eyes immediately darted to the rows and rows bright, colourful bottles of Enuca products amidst a backdrop of milky pearl white. This is the sacred ground where beauty is made perfect.

Enuca White House

Over and over, the same question about Enuca and its business model was being asked: Why does a company as big as Enuca have only one retail showroom? The answer is not that mind-boggling: Enuca is confident with its product that it relies solely on its users to promote it among themselves.

Enuca retail showroom

Excited to see what Enuca has to offer, the bloggers were introduced to a wide array of Enuca products.

Enuca Products

Gasps of thrill was nothing compared to the excited faces of the bloggers when they had the chance to try first-hand what it is like to use an Enuca product. Product demonstration was the first in line, and everyone had the chance to play make-up. The Enulift massage technique, promising a tauter and brighter face, was demonstrated as well.

Enulift massage technique

Cosmetic preview and flash make–up were a great chance to know Enuca intimately. Bottles were twisted, jars were pried open, tubes were opened, and the wonders of its contents appreciated like fine wine. Amidst oohs and aahs, real life demonstrations of our cosmetic products were shown by our make up artists. Like a painter working on a masterpiece, the bloggers were the canvass and art took its form.

Blogger are exited to test on Enuca products

The half-day session ended with some light refreshment. The bloggers went home with three things: new ideas for their blogs, premium Enuca cosmetics and a fresher and more youthful look.

light refreshment

If blogging is the new poetry, check out what these poets have to say about Enuca:
Luxury is yours. Click here www.enuca.com to find out how.

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